Meant to Be Broken
Insight: Everyone has eggs in their fridge, but not everyone knows how to unlock their potential.
Way In: With Meant to Be Broken, we showed people just how versatile eggs can be with a little crack, scramble, and yum.
Organic Socials
185.6k views
From storyboards to supers, I helped bring the campaign to life across social, showing audiences how to unlock every egg’s potential.
116.2k views
Webpage
Link: https://meanttobebroken.org/
Had a lot of fun writing their webpage copy.
523.2k views
CD: Lisa Jacokes
Copywriter: Jenny Kim Art Director: Taylor Springett
Agency: Ketchum
