One & Only
Insight: There has always been this stigma and fear against beauty treatments where it changes how you look drastically. You can do that too, but what about the people who want to look like slightly improved versions of themselves?
Way In: With our One & Only campaign, we wanted to emphasize how natural-looking BOTOX® Cosmetic results are with results that start showing within 24-48 hours. Whoever you are, you’ll look like you just with fewer lines.
GCD: Lindsey Palan | Design Director: Cole Spiess
Designer: Jeff Yao | Copywriter: Jenny Kim
CTV’s
Socials
Some fun social posts I’ve worked on!
The Confidence Collective
Insight: Many women entrepreneurs begin their businesses with little to nothing. On top of that, they have that glass ceiling they have to break through. That’s why BOTOX® Cosmetic decided to step in and help.
Way In: We started a program called The Confidence Collective to kickstart talented women entrepreneurs with their businesses and offer generous business grants every year. Many of them transformed their business over the years and we’re here to celebrate their success.
GCD: Lindsey Palan | CD: Jin Park
Designer: Jeff Yao | Copywriter: Jenny Kim
coming soon…