Insight: There has always been this stigma and fear against beauty treatments where it changes how you look drastically. You can do that too, but what about the people who want to look like slightly improved versions of themselves?

Way In: With our One & Only campaign, we wanted to emphasize how natural-looking BOTOX® Cosmetic results are with results that start showing within 24-48 hours. Whoever you are, you’ll look like you just with fewer lines.

GCD: Lindsey Palan | Design Director: Cole Spiess

Designer: Jeff Yao | Copywriter: Jenny Kim