Meant to Be Broken

Insight: Eggs are meant to be broken. Unleash the power, taste, and convenience in each egg you crack and let all possibilities unveil in the kitchen. Test limits by opening up a few eggs and making something you’ve never made before.

Brand: American Egg Board

Copywriter: Jenny Kim

Art Director: Taylor Springett CD: Lisa Jacokes

Agency: Ketchum

Webpage

Link: https://meanttobebroken.org/